This is Fiat Chrysler Connect App.
A new experience for owners, using an ecosystem of connected apps inside and outside the car.
The Challenge: To radically evolve the experience users have with FCA products using connectivity.
The Insight: We learned how other industries are using connectivity to reinvent themselves, by being open, redefining product roles and learning how to think in grids.
The Work.
We used connectivity to bring back the trust and freedom when using cars. We considered the peculiarities from the contexts of usage, in order to deliver the best possible experience.
My Role.
As Experience Design Director, I led a team of UX Researchers, Interaction Designers, Product Designers, Motion Designers, and UX Writers through phases of Discovery, Ideation, Validation, and Technical Hand-off, delivering artifacts like Discovery Findings and Strategic Vision presentations, Prioritization Matrix, User Flows, Wireframes, Design Concepts, Visual Designs, Motion Prototypes, Functional Prototypes, Functional Annotations, and a comprehensive Styleguide.
I crafted compelling decks and presented design decisions to the client directly, articulating the rationale and demonstrating how our design choices aligned with their goals.
