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This is Esporte Interativo.

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A tailored sports feed with a social twist.

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The Challenge: Esporte Interativo (EI) has a huge social media audience that wasn’t being translated into loyal users on their content portal.

 
 

The Insight: EI’s young audience wanted short-form, instant and shareable content to connect with their friends on social media.

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The Work.

We designed a mobile-first content consumption experience that brought the facts along with ready to share memes, user reactions and gifs, supported by a granular content model that allowed users to create instant feeds based on their interests.

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My Role.

As Experience Design Director, I led a team of UX Leads, Interaction Designers, Product Designers, and Motion Designers through phases of Discovery, Ideation, and Concepting, delivering artifacts like Discovery Findings and Strategic Vision presentations, Design Concepts, Visual Designs, and Motion Prototypes.

I crafted compelling decks and presented them to the client’s stakeholders, establishing a long-lasting relationship with them.

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