These are Davivienda Public site, Online Bank, and Mobile App.
Rethinking the digital experience of a Colombian bank.
The Challenge: Move clients from a “read-only” to a “read-write” mindset: not just checking balance, but also transferring money and paying bills online.
The Insight: Bring simple transactions flows to the main stage (in the global navigation of the public site), so users can find what they need and start payments or transfers even before logging in.
The Work.
We interviewed 23 users and business in Colombia to turn the 38 different websites into single portal that includes a public website, internet banking and an app that provide easy access to frequent transactions and the support for clients needs.
Public Website.
Online Bank.
Mobile App.
My Role.
As Experience Design Director, I led a team of UX Researchers, Interaction Designers, Product Designers, and Motion Designers in Brazil and Colombia through phases of Discovery, Ideation, Validation, and Technical Hand-off, delivering artifacts like Discovery Findings and Strategic Vision presentations, User Flows, Wireframes, Design Concepts, Visual Designs, Motion Prototypes, Functional Prototypes, and Functional Annotations, and Styleguides.
I crafted compelling decks and presented them to the client’s stakeholders, discussing feedback and planning the next steps.
